Your sales representation for food products in Germany, Austria, and Switzerland.
New Food Company represents selected international food brands in the DACH market and actively brings products to suitable decision-makers in wholesale, retail, foodservice, hospitality, and distribution.




A good product alone doesn't open doors in the DACH market.
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Many manufacturers have strong products but lack direct access to purchasing, wholesale, foodservice, retail, or distribution in the DACH region.
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Not every product fits every channel. It's crucial to determine whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.
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International products need clear positioning, strong selling points, and market-relevant pricing strategies.
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Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.
We actively represent international food brands in the DACH+Italy market.

We identify products, brands, and manufacturers that fit the kitchen, concept, target group, and area of application.

We organize structured tastings, product samples, and comparison formats for kitchens, buyers, and decision-makers.

We evaluate products regarding handling, preparation, usability, packaging, storage, and suitability for daily use.

We support product presentations, customer discussions, and the introduction and activation of products with relevant foodservice clients.

We assist in selecting products that effectively complement and modernize menus, concepts, and assortments.

We assist in developing suitable concepts, private-label solutions, and product-related offering components.
A good product alone won't open doors in the DACH + Italy market.
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Not every product fits every channel. The key is determining whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.

Not every product fits every channel. The key is determining whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.
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International products need clear positioning, compelling sales arguments, and market-relevant pricing logic.

Für Produkte mit klare Küchenanwendung, attraktive Produktstory und konkrete Einsatz in Speisekarten oder Konzepten.

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.
From product evaluation to active market access.
You find relevant categories, products, or range solutions in the catalog.
You request product information, samples, prices, or a tasting.
We assist in assessing product fit, application, target audience, and target channel.
Together, we define the next steps: sampling, tasting, range review, or listing.
For international food brands with genuine market potential.
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clear solutions
New products must fit into menus, concepts, and areas of application, and integrate seamlessly into daily operations.
clear solutions
New products must fit into menus, concepts, and areas of application, and integrate seamlessly into daily operations.
clear solutions
Für Produkte, die professionelle Küchen, Gastronomie, Catering oder Gemeinschaftsverpflegung konkret unterstützen.
clear solutions
New products must fit into menus, concepts, and use cases, and be seamlessly integrated into daily operations.
clear solutions
New products must fit into menus, concepts, and use cases, and be seamlessly integrated into daily operations.

Für Unternehmen, die bereits markige Produkte haben und nun passende Partner, Kunden und Vertriebkanäle suchen.
We combine market insight with proactive sales efforts.

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