SALES REPRESENTATION DACH

Your sales representation for food products in Germany, Austria, and Switzerland.

New Food Company represents selected international food brands in the DACH market and actively brings products to suitable decision-makers in wholesale, retail, foodservice, hospitality, and distribution.

Curated Products. Real Opportunities.
For Retail, Wholesale, Foodservice, and Hospitality.
14+
Years of experience
150+
Projects successfully
implemented
Foodservice
Expertise
Retail
Expertise
Wholesale
Network
DACH + Italy
Focus
CHALLENGE FOR INTERNATIONAL MANUFACTURERS

A good product alone doesn't open doors in the DACH market.

Lack of access to decision-makers

Many manufacturers have strong products but lack direct access to purchasing, wholesale, foodservice, retail, or distribution in the DACH region.

Unclear market and channel strategy

Not every product fits every channel. It's crucial to determine whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.

Products need to be explained locally

International products need clear positioning, strong selling points, and market-relevant pricing strategies.

Sales require active implementation

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

OUR SERVICES AS A SALES REPRESENTATIVE AGENCY

We actively represent international food brands in the DACH+Italy market.

Product Selection & Foodservice Scouting

We identify products, brands, and manufacturers that fit the kitchen, concept, target group, and area of application.

Tasting & Sampling

We organize structured tastings, product samples, and comparison formats for kitchens, buyers, and decision-makers.

Kitchen Application & Practical Check

We evaluate products regarding handling, preparation, usability, packaging, storage, and suitability for daily use.

Foodservice Sales

We support product presentations, customer discussions, and the introduction and activation of products with relevant foodservice clients.

Assortment & Menu Enhancement

We assist in selecting products that effectively complement and modernize menus, concepts, and assortments.

Private Labels & Concepts

We assist in developing suitable concepts, private-label solutions, and product-related offering components.

CHALLENGE FOR INTERNATIONAL MANUFACTURERS

A good product alone won't open doors in the DACH + Italy market.

Unclear Market and Channel Strategy

Not every product fits every channel. The key is determining whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.

Unclear market and channel strategy

Not every product fits every channel. The key is determining whether retail, wholesale, foodservice, gastronomy, or distribution is the right entry point.

Products need to be explained locally

International products need clear positioning, compelling sales arguments, and market-relevant pricing logic.

Gastromomie

Für Produkte mit klare Küchenanwendung, attraktive Produktstory und konkrete Einsatz in Speisekarten oder Konzepten.

Sales requires active implementation

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Sales requires active implementation

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Sales requires active implementation

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

Sales requires active implementation

Market entry isn't achieved through presentations alone. It requires outreach, follow-up, sampling, and consistent sales support.

WE TARGET

From product evaluation to active market access.

1
Discover

You find relevant categories, products, or range solutions in the catalog.

2
Inquire

You request product information, samples, prices, or a tasting.

3
Evaluate

We assist in assessing product fit, application, target audience, and target channel.

4
Implement

Together, we define the next steps: sampling, tasting, range review, or listing.

WHO WE WORK FOR

For international food brands with genuine market potential.

Kitchens need
clear solutions

New products must fit into menus, concepts, and areas of application, and integrate seamlessly into daily operations.

Kitchens need
clear solutions

New products must fit into menus, concepts, and areas of application, and integrate seamlessly into daily operations.

Kitchens need
clear solutions

Für Produkte, die professionelle Küchen, Gastronomie, Catering oder Gemeinschaftsverpflegung konkret unterstützen.

Kitchens need
clear solutions

New products must fit into menus, concepts, and use cases, and be seamlessly integrated into daily operations.

Kitchens need
clear solutions

New products must fit into menus, concepts, and use cases, and be seamlessly integrated into daily operations.

Marken mit Skalierungsambition

Für Unternehmen, die bereits markige Produkte haben und nun passende Partner, Kunden und Vertriebkanäle suchen.

WHY NEW FOOD COMPANY

We combine market insight with proactive sales efforts.

Experience with foodservice, retail, and wholesale
Understanding of international manufacturers
Focus on innovative and future-proof food products
Network in relevant B2B channels
Combination of strategy and implementation
Support with product story, positioning, and sales
personalized support, not mass placement
clear focus on products with market potential
Erstgespräch anfragen →
PREPARATION

What we need for an initial assessment.

Company profile
Product overview
Product data sheets
Pricing and terms
Certifications
Packaging sizes and units
Minimum order quantities
Delivery capability
existing distribution channels
Target markets
available samples
existing marketing and sales materials
Erstgespräch anfragen →