"Successfully bringing innovative food products to market."
New Food Company supports manufacturers, retail, wholesale, and foodservice with market entry, assortment development, product scouting, and sales in the DACH region.

Real Opportunities.




Not an online shop. A curated product access for decision-makers.
The New Food Company catalog is aimed at B2B customers looking for relevant food products for their assortment, kitchen, distribution, or listing.
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Discover selected brands, product groups, and assortment ideas for your target channels.
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We help categorize products, target audience, application, distribution channel, and market potential.
Request samples or further information to evaluate products internally.

We organize structured tastings for your team, kitchen, or decision-makers.
Food categories with potential for B2B customers.

The Juicy Marbles Spare Ribs offer an exceptionally meat-like, juicy plant-based culinary experience – ideal for BBQ, gastronomy, and modern retail concepts.

JUST Egg is a plant-based, mung bean-based egg alternative, ideal for scrambled eggs, omelets, breakfast concepts, and modern foodservice applications.

Feinkost Leitinger is an Austrian delicatessen producer from Hof near Salzburg, specializing in high-quality handmade deli salads and spreads.

Fitfood vegan cold cuts are a modern plant-based cold cut alternative for breakfast, sandwiches, snack concepts, and for easy integration into retail and foodservice assortments.

Laltrapizza stands for high-quality Italian pinsa bases that are crispy on the outside, airy and soft on the inside, and versatile for use as pizza, focaccia, sandwich, or snack bases.

Saar Nüsse stands for hand-picked organic peanuts from Egypt, processed locally in Saarland, and are an interesting regional premium snack solution for retail, delicatessens, and foodservice.

Milu Vegan stands for vegan foodservice classics based on seitan – including doner, shawarma, gyros, burgers, and sausages – developed for fast, simple, and economical applications in foodservice.

Rival Foods stands for high-quality plant-based whole-cut products with a meat-like fibrous structure, developed using innovative shear-cell technology for demanding foodservice and retail applications.
Find products that suit your channel.

New products must fit into menus, concepts, and areas of application, and be seamlessly integrated into daily operations.
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New products must fit into menus, concepts, and areas of application, and be seamlessly integrated into daily operations.
New products must fit into menus, concepts, and application areas, and seamlessly integrate into daily operations.
New products must fit into menus, concepts, and application areas, and seamlessly integrate into daily operations.
New products must fit into menus, concepts, and application areas, and seamlessly integrate into daily operations.
From initial interest to tasting.
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Details on product category, application, ingredient list, and potential usage location.
Data sheets, ingredients, allergens, and relevant product information.
Request samples to internally test or taste the products.
Get a complete overview of the products, including all price categories.
We help with the search for new products and assist with procurement.
We help foodservice teams evaluate products practically and introduce them successfully.
Does the product fit the target group, assortment, cuisine, or category?
How can a product be used in retail, foodservice, or gastronomy?
What makes the product relevant, or are there specific arguments?
How does the product pay off, what about calculation and added value?
What are the requirements for availability, quantities, and logistics?
How can the product be explained and successfully presented?

From product interest to the next step.
You will find relevant categories, products, or assortment solutions in the catalog.
You request product information, samples, prices, or a tasting.
We help classify product fit, application, target audience, and target channel.
Together, we define the next steps: sampling, tasting, assortment review, or listing.
Find the right products for your assortment, kitchen, or category.
Whether it's samples, product data, tastings, or assortment consulting – New Food Company helps you discover, evaluate, and advance relevant food products.
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