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The team behind successful food projects.
Since 2017, New Food Company has been helping businesses bring innovative food products to market. We combine foodservice experience, retail expertise, product understanding, sales, marketing, and network building to achieve tangible market success.
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New Food Company is a specialized management consultancy and operational B2B food platform for innovative products. Since 2017, we have been helping companies develop, position, launch products into the market, and connect with suitable partners.
With over 20 years of experience in the foodservice sector, we understand the requirements of manufacturers, wholesalers, gastronomy, and professional kitchens. Our goal is to bring high-quality and future-proof products into the right sales channels.
We work with carefully selected manufacturers and products that combine quality, taste, relevance, and market potential. Our focus is on innovative, sustainable, and differentiating food solutions.
We understand products, markets, target groups, and requirements across foodservice, retail, and wholesale.
We help manufacturers, brands, and partners reach suitable sales channels and decision-makers in the DACH region.
We not only provide strategic guidance but also offer operational support with sales, product placement, network building, and market launch.
We develop market entry strategies for manufacturers, brands, and food products aiming to grow in the DACH region.
We assist with building relevant contacts, product presentations, tastings, and sales structures in the foodservice sector.
We help position products to be clear, relevant, and marketable for target audiences, channels, and decision-makers.
We connect manufacturers, wholesale, retail, foodservice, gastronomy, and partners with relevant products and opportunities.
We transform food innovation into market access.
Many manufacturers have strong products. Many retailers, wholesalers, retail decision-makers, and foodservice teams are looking for relevant innovations. New Food Company brings both sides together – with market understanding, product knowledge, a strong network, and practical execution.
We analyze product, target audience, market, channel, competition, and potential.
We refine value propositions, selling points, pricing logic, and target channels.
We connect products, manufacturers, and partners with the right decision-makers.
We guide product introduction, sampling, distribution, tasting, and next steps.
We transform food innovation into market access.
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Foodservice, DACH Market Entry, Network Building, Manufacturer Development, and B2B Partnerships.
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Retail, Foodservice, Key Account, Sales Concepts, and Assortment Development.
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Finance, Corporate Structures, Accounting, Startup Experience, and Strategic Development.
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Marketing, Brand Building, Startup Scaling, Food Strategy, and Innovation.
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Giveaways, Product Development, Food Strategy, Franchise Expert
Online Sales, Email Journeys, Campaign Planning, Analysis, and Performance Optimization.
Online Sales, Email Marketing, Customer Journey, Performance, and Conversion Optimization.
Digital campaigns, email marketing, audience communication, creative concepts, and online presence.
Digital campaigns, email marketing, audience communication, creative concepts, and online presence.
David Trümner and Attilio Antonucci bring experience from foodservice, retail, key account management, and market entry.
Hannes Rothwell provides financial structure, accounting, startup experience, and entrepreneurial development.
Chelsea van Hooven supports with brand building, strategy, startup scaling, and food marketing.
Maximilian Kindel contributes culinary development, recipe ideas, practical kitchen experience, and training expertise.
Steffi, Paul, Luisa, and Jacky enhance digital customer engagement, email marketing, campaign logic, and performance.
Let's shape the future of nutrition together.
Whether you're a manufacturer, wholesaler, retailer, or foodservice provider – we help you bring innovative products to market, find suitable partners, and develop concrete opportunities.
