Großhandel & C+C

Together we will develop a product range that delights customers and supports your sales efforts.

New Food Company supports wholesalers, C+C and distributors in assortment analysis, product and supplier scouting, tasting, private label development and sales-oriented launch of innovative food products.

Assortment analysis
Supplier scouting
Tasting & Samples
Sales support
Foodservice & Retail Know-how
DACH + Italy Network
CHALLENGE IN WHOLESALE

New products need to do more than just look interesting.

Too many products, too little guidance

Many new brands and products seem exciting, but not every product fits with the product range, target customers, pricing strategy, or sales channel.

Assortment gaps remain untapped

Without clear analysis, relevant categories, target groups, and new revenue potential are often not systematically identified.

Sales teams need arguments

New products don't sell themselves. The field sales team needs clear selling points, application ideas, and product knowledge.

Suppliers must fit the structure

For wholesale and Cash & Carry, availability, commercial terms, pack sizes, logistics, quality, and reliable communication are key.

Unsere Lösungen

Wir machen Sortimente relevanter,
verkaufsfähiger und zukunftssicherer.

Product Range Analysis

We analyze existing product ranges, identify gaps, and evaluate potential for new categories.

Produkt- & Lieferanten- Scouting

We identify suitable manufacturers, assess product quality, market viability, and suitability for your customers.

Tasting & Product Evaluation

We organize structured tastings and product presentations for purchasing, sales, and customers

Vertriebsargumentation

Wir entwickein klare Verkaufs- argumente. Produktstorys und Schulungsinhaite fur Ih Vertriebsteam

Own Brands & Private Label

We support with concept development, manufacturer selection, and the introduction of private labels.

Foodservice & Retail Activation

We help position and launch products effectively for various target audiences,

SO ARBEITEN WIR

Vom Sortimentscheck zur erfolgreichen Einführung.

1
Analyze

We assess your existing product range, target customers, sales channel, competitiveness, and potential.

2
Select

We identify suitable products, manufacturers, and categories that match your structure and customer base.

3
Test

We organize samples, product data, and tastings directly with your purchasing and sales teams.

4
Introduction

We support sales messaging, customer engagement training, and rollout in your target region.

PRODUKTE & KATEGORIEN

Relevant food categories for your product range.

New Food Company helps select innovative products that fit wholesale, Cash & Carry, foodservice, hospitality, and retail.

Plant-Based Alternatives
Convenience
& Frozen Food
Foodservice Solutions
Fine Foods &
Specialties
Snacks &
Nuts
Pinsa &
Gastronomy
Plant-Based Alternativen
Convenience
& TK
Foodservice-
Losungen
Feinkost &
Spezialitaten
Snacks &
Nüsse
Pinsa &
Gastronomie
Plant-Based Alternativen
Convenience
& TK
Foodservice-
Losungen
Feinkost &
Spezialitaten
Snacks &
Nüsse
Pinsa &
Gastronomie
YOUR ADDED VALUE

What your wholesale gains.

Clear assortment structure
Vetted products and manufacturers
Less effort in supplier sourcing
Better arguments for purchasing and sales
Structured Tastings and Reviews
Stronger differentiation
New opportunities in foodservice, retail, and hospitality
Support for private labels
Better preparation for rollout and customer engagement
READY FOR NEW OPPORTUNITIES?

Let's strategically develop your product range.

Whether it's new product categories, suitable manufacturers, tastings, or private labels, we help you find the right products for your customers and sales channels.